More than Half of Woman Feel Their Most Beautiful in Their 30's and 40's

Have you ever wanted to turn back the clock and get your 20-year-old face back? No? Well, you're not alone; more than half of the 1500 women surveyed said they felt their most beautiful and successful in their thirties and forties. This tells us what we've known for a long time: women can feel their best at every age. Psychologist Dr Sandra Wheatley said,

"It’s a sign that we are valued for who we are and what we are capable of, not just what is on the surface. Feeling beautiful is tied in with confidence and life experience." (italics added)

And here at Secret Drawers Lingerie, we agree. In fact, we take it one step further. We believe that if women are beautiful and successful at 40 because of their life experiences, then their beauty gets even better at 50, 60, and beyond.

Meryl Streep, 60 and breathtaking, by Brigitte Lacomb, Vanity Fair

Beauty isn't about a two-dimensional image shone back at you from a piece of glass. Beauty is about confidence, experience, and knowing who you are and what you want. Vashti and I have proven this by taking some of our biggest steps in our 40's and 50's, and feel great about it.

We encourage any woman to drop by Secret Drawers Lingerie and see how the right undergarment can remind you of your feminine beauty. We know that your beauty is within you, we just aim to give you a daily reminder you can wear on the outside.

Women in their 40's buy lingerie like they were in their 20's

We, at Secret Drawers Lingerie, love the idea that women in their 40's are driving lingerie sales. Why shouldn't the gorgeous women of Sex in the City (in their 40's and 50's, by the way, see Kim Cattrall, below) and Courteney Cox in TV's Cougar Town strut in lace and silk baring their beautiful bodies? Beauty and sex appeal doesn't disappear because you hit a number on the calendar. Our customers follow the trend and are in their 40's and 50's rediscovering their bodies with excitement. Plus, they now have the time, money, and wisdom to pamper themselves.

And the sex life of woman over 40 is better than ever:

One third of women over forty said they were having more sex now than 20 years ago - and more than half had more orgasms.

Unlike those in their twenties, older women said they had no inhibitions when it came to spicing up their sex life.

Woman in their 40's are now proud to buy more stockings, suspenders, thongs, and bras than women in their 20's. These women really like their spice.

Model Elle Macpherson, 47, has a hugely successful underwear line as does Liz Hurley at 44. Now, more than ever, it's time to recognize that throughout life, underwear really does matter.