Dragons Should Have Gotten Naked

If you've been in our store recently, you might have noticed Naked, the new boxer briefs for men, on our shelves.

Those of you who are fans of the Dragon's Den on CBC may remember the Naked Boxer Brief Clothing Company from September 2009. Back then, the Dragon venture capitalists decided not to invest in Naked, but if 2010 is any indication, they might be regretting that decision.

Naked ended up raising more money than they asked for from the Dragons and went on to start manufacturing their seamless Italian microfiber underwear in Vancouver, BC.

Recently the Dragon's Den caught up with Naked at their Canada launch party in Toronto.

Toronto, Canada Launch Party at Gotstyle - September 29, 2010

Joel Primus, president, CEO and founder of Naked had this to say about life since the Dragon's Den:

... after the Den, when I flew home, I was working a sewage pumping job, now I’m living the high-fashion life, it’s fantastic. We’re going to hit a million gross sales this year.

... now we have six products already out there and 12 more coming down the pipeline and we’re in stores across Canada.

And Secret Drawers Lingerie is proud to be one of them.

We have to echo Primus's thoughts when he added, "Dragons, you missed your chance to get Naked."

Drop by; you don't want to miss yours.

Simone Perele Bagatelle Nightdress in Rouge Kiss

Thanks to everyone who joined us yesterday for our fitting clinic. We met lots of new people and perhaps made a Valentine's Day worth remembering for a few.

But if you're looking to surprise her with something red tomorrow, pop by and take a look at the Simone Perele Bagatelle nightdress.

The Bagatelle nightdress by Simone Perele was inspired by the garden at the Château de Bagatelle, a small château on the Western outskirts of Paris, famous for its annual international rose competition.

This sophisticated, French muse explains the nightdress's attention to fine detail including the scrolling floral embroidery that continues along each strap.

This nightdress shows off a sometimes overlooked sensual area: her back. The v-line down the back of this nightdress shows off this beautiful feature and comes to a point, filling in the small of her back with fine embroidery. The hem is scalloped and there is a small slit in the front for further oh là là.

We have this night dress in black and the most sensuous rouge kiss. Drop by to surprise her tomorrow, or on a completely unexpected day.

What Are You Giving Yourself for Valentine's Day?

Whether you're part of a couple or not, you deserve a gift this Valentine's Day and Secret Drawers Lingerie is holding a fitting event to help you pick the perfect one.

February 12th we are holding a Fitting Clinic in-store for anyone with questions about lingerie or who would like a professional lingerie fitting.

We will answer questions like:

• How do I care for my lingerie?
• How do I know if a bra fits?
• Do a 34 C and a 36 C have the same cup size?
• What bra will minimize my bust?
• Which bra will give me the best cleavage?

Both Nena and I will be in-store to answer these and any other questions you might have.

No reservations are necessary, just drop by Secret Drawers Lingerie on February 12th from 11 am to 4 pm to get our full attention and answers to all your lingerie questions.

We look forward to seeing you.

New Hanky Panky Retro Thong, Chemise and Plus Sizes

Hanky Panky always likes to keep us guessing by introducing new colours throughout the year and this time it's periwinkle.

Seen right is the Signature Lace Retro Thong by Hanky Panky in the new fashion colour periwinkle. Grab both the retro thong and the camisole for a complete look.

And don't forget, we now carry the retro thong in plus size so everyone can enjoy a new fashion look.

Also new from Hanky Panky is an antique white Cross-Dyed Chemise. Join us in-store to see the expertly woven strands of white and pale pink used to create this hue.

This flattering chemise has a v-neckline with adjustable straps and an empire waistline. It's made of Hanky Panky's signature lace and the hem hits at mid-thigh.

Also check out our plus size Hanky Panky camisoles in white, black and granite gray.

Looking for Spring? Try a Garden Party by Prima Donna

We admit, spring isn't here just yet, but that doesn't mean we can't have a Prima Donna set of underwear to get us into a warm weather state of mind.

This week brings the arrival of Garden Party by Prima Donna. This trendy, peacock blue piece has a very subtle tone-on-tone floral pattern over the molded cup and a large, decorative ring where the cup meets the strap for a distinctive look.

The Prima Donna Twist line designs with a larger breast in mind and we're carrying this design in 30 F to 42 E sizing with underwear to match.

We can't recommend wearing only your underwear to a garden party, but it's possible that with new lingerie you might get invited to more of them. Don't say we didn't warn you that underwear matters.