This Lingerie Set by Prima Donna Simply Says, "Call Me!"

Okay, so it's pretty on the nose, but sometimes you just want to say, "Call me!" and that's what this bra, by Pirma Donna, says, quite proudly. And it says it in the stunning, clear, sparkling, summer colour of Barcelona blue.

The Call Me, by Prima Donna, is a trendy piece with an ethnic look and a dévoré feel. (Dévoré is an old technique of creating patterns by burning the pile away from velvet fabric.) It is a full cup that will provide great coverage with superior lift, separation and styling. Pima Donna's Call Me surprises with silver stud details on the straps and a transparent tulle bow at the breastbone.

The Call Me lingerie set is perfect for the larger-bosommed woman as it's available in sizes 34-40, cups C-F. We're also carrying the matching brief in sizes S-XL and thong in M-L. Find these pieces in-store to liven up your underwear drawer today.

Check Out This Season's New Krokus, By Prima Donna

Prima Donna is known for chic elegance and this new design, the Gracious, adds a subtle, summer sparkle to the mix. This new arrival is in the fashion colour Krokus. Krokus is a lilac with with tints of light pink and blue in the embroidery.

The Gracious by Prima Donna combines the best of both worlds: comfort and class. The comfort comes from an ultra-soft microfibre and the class comes from the stunning tone-on-tone embroidery. Silver accents in the in the floral print create a sparkling, fresh look.

Find Prima Donna's Gracious in sizes 34-50, cups C-I with matching briefs in sizes L-2XL. This range means that everyone can enjoy this beautiful, new flower.

The Only Smoking that Looks Good on You

At Secret Drawers Lingerie we don't smoke -- who wants to get that awful smell all over their beautiful, French delicates? However a new piece this week by Prima Donna has us reevaluating the beauty of Smoking.

The Smoking by Prima Donna Twist is a sexy, new design with masculine overtones yet with feminine detailing. The details on the Smoking line include shiny, satin inserts, retro bows and Swarovski crystals on the straps. A woven pattern with dots and pinstripes are featured on the cups.

We're carrying the Prima Donna Twist Smoking in sizes 34-38, cups C-F. And don't forget to pick up the matching briefs too, in sizes M-XL.

The Prima Donna Symphony Now Rises in a Golden Shadow

Some time ago, we brought in the Prima Donna Symphony. At the time, we offered it in fumy grey with ochre tints. It was a dark and smoky look. Now, though, we're bringing in the Symphony in golden shadow, a fall fashion colour.

The Symphony by Prima Donna is a striking, full-coverage bra that combines comfort with the elegant detailing of embroidery and stunning straps you won't want to hide under your shirt.

Find the Prima Donna Symphony in golden shadow in sizes 34-44, cups C-H. The matching brief or thong are also available.

Prima Donna is Divine

We probably shouldn't throw around the word, "divine," but today, we just have no choice as this new design by Prima Donna is called, quite realistically, Divine.

We've been eagerly awaiting the Divine's arrival and we're glad to say it has been worth the wait. The Divine, by Prima Donna, is a molded, non-padded cup that is exquisitely embroidered in a floral and leaf motif. The woven tulle cup will work best for women with a larger bosom.

We have the Divine in sizes 36-42, cups C-H and are carrying both the full and rio brief  bottoms. The bottoms are particularly fetching with tulle side panels and an embroidered flower set off center.

We Think You'll Be Crazy in Love with this New Prima Donna

I admit, we've taken a bit of an hiatus here from Underwear Matters. But don't worry, that only means we've had extra time to scope out some beautiful, new lingerie finds that will keep you looking your best.

Today's addition is in the fashion colour emerald - it's the Crazy in Love by Prima Donna. This new line is specially designed to flatter and support the larger breast and is available in sizes 34-40, cups D-F.

The Prima Donna Crazy in Love is unique, not only in colour but also in its use of ribbon. This ribbon can be found in bows at the breastbone and on the straps. Also note the tulle inserts in this sexy, boudoir look.

We are also carrying the matching briefs in M-XL to complete this corset-inspired design.

New Prima Donna in a Stylized Bow Print in Tropical Sand

Today's new design, Frou Frou by Prima Donna, is the epitome of luxurious femininity. The fun, stylized, bow print is a modern touch while the colour of tropical sand with summer, amber accents is traditional in nature. And while the design may be new, you'll notice the timeless Prima Donna exceptional fit.

You'll also find a gentle gather on the lower cups and flouncing on the straps for additional detail. These details are strategically placed so that you still see no visible lines under clothes. 

Notable is that this molded cup bra is available in a wide range of sizes from 32-40, cups C-F, suiting many women's shapes and sizes. Also find the complimentary Prima Donna Frou Frou briefs in sizes M-XXL.

Oh La La, We Did it Again

You clearly loved the Oh La La by Prima Donna - so much so you snatched it right out of our store in the blink of an eye. We, of course, love it when that happens. And when it does, we listen to what it says. It says, "We love this!" So, we did it again.

This is the Prima Donna Oh La La. It's a fantastic-fitting, formed-cup bra.We previously sold it in blue denim but are now offering it in tropical green, seen above. This is a fashion piece that manages to be trendy and yet practical enough for every day.

The Oh La La by Prima Donna is being sold in sizes 32-40, cups C-F and you'll definitely want to complete the look with the matching bottoms in M-XL briefs. Let this new design wrap you in this 1950s-inspired look.

PrimaDonna Ushers in Spring Early

True, lately we've been in the midst of a bit of a freeze here in the Comox Valley, but we're here to tell you that spring is just around the corner. Just ask PrimaDonna, the makers of the Aurora.

 

The large, openwork flowers of this piece make it striking and unique, and the joyous blue with yellow accents highlight this ebullient series. The PrimaDonna Aurora gives you the support and quality you expect from PrimaDonna but adds a modern, innovative, artistic design.

We are carrying the Aurora by PrimaDonna in blue, as shown, in sizes 36-42, cups C-H and you can complete the look with matching bottoms in both a brief and string design in sizes L-XXL.

Oh La La

Young, hip and fresh is this new print by PrimaDonna - the Oh La La. This new design is being carried in Alice blue, which matches your favorite jeans perfectly. The Oh La La is an eye-catcher with its contrasting trim and retro bow.

This PrimaDonna bra has a molded cup with a small amount of padding, making the most of your bosom and providing a feminine, rounded curve. This bra offers great support and, unlike many molded cups, it fits many shapes like a dream.

We're also carrying the matching Oh La La brief which has a correlating trim and flat bow. It sits higher on the waist and has a high leg opening to make your legs look longer.

Make the Most of Your Full Bosom

PrimaDonna lingerie is known for many things but one of the best is the way they accent the full bosom and today's addition is no exception. Today we introduce the Belleville line.

The Belleville by PrimaDonna takes its cues from the floral patterns of art nouveau. It's highlighted by exceptional, multi-coloured embroidery details both top and bottom and the Belleville has extraordinary split straps that you just won't want to hide.

The PrimaDonna Belleville is available café glacé - a light and yet warm colour. The scalloped edges make for a unique look of contemporary luxury.

Find the PrimaDonna balconnet bra and bottoms in-store now. We have the brief, full brief and g-string (shown) bottoms available.

Come Here, Darling

New in-store is the Darling by Prima Donna. Part of their wedding line, this design offers contemporary comfort with a touch of traditional romance.

The Prima Donna Darling is in a soft, microfibre fabric with a tone-on-tone lace print both on the cups and straps. In nude, this piece disappears under many fabrics. Its three-section design fully supports, lifts and centers the bosom optimally.

We are carrying the Darling bra in sizes 32-38 cups C-F. The matching briefs are also available in sizes medium-large.

PrimaDonna's New Showpiece Series

Couture is PrimaDonna's new showpiece series and the series is making its first appearance at Secret Drawers Lingerie right now.

PrimaDonna's Couture is an enchanting mix of a retro corsetry look combined with modern fit and comfort. Find this new style in 32-40, C-F cups.

The 1950's detailing might make you think of a bygone age but we assure you, this design is perfect for you right now.

The Prima Donna Pompadour in this Season's Blue

Seasons change and so do fashion colours and this season's dominant blue is opal - seen right. This retro pastel is seen on the Prima Donna Pompadour.

The brand new fabric seen on the Pompadour - charmeuse - is silky smooth. This Prima Donna bra features tone-on-tone details and embroidery for a fresh, summery feel.

The Prima Donna Pompadour is perfect for the larger bosom and is available in sizes 36-40, cups D-G. And find the matching briefs in sizes L-XXL. 

Heat Up Valentine's with this Scarlet Treat

The Madison line by Prima Donna is one that our clients love. It's perfect for a larger bosom and fits many shapes thanks to its three-panel design. And just in time for Valentine's Day, we're offering it in scarlet.

The Prima Donna Madison is patterned with tone-on-tone checks on the bottom of each cup and around the band and by stunning floral lace on the top of each cup. Find these motifs carried onto the bottoms, also available.

The Madison by Prima Donna is available up to a G cup and the bottoms are available up to XXL. Heat up your Valentine's night with this scarlet delight.

Nostalgia by Prima Donna

We don't generally daydream of bygone eras in fashion - we're pretty happy right where we are, but if history looked like this Prima Donna design, we might just start.

Today's feature is on this new piece by Prima Donna - the Nostalgia. This stunning bra and brief combination is available in the imperial purple seen right.

This design is great on a full bosom and has detailing reminiscent of some of the detailing seen on corsets like the ruching on the trim. A semi-transparent teardrop flock pattern adorns the cups.

The Prima Donna Nostalgia is available in 32 - 40 cups C - G and the briefs come in sizes S - XL.

Congratulations to Prima Donna

Prima Donna is a very popular brand at Secret Drawers Lingerie. Our customers looking for exquisite beauty and femininity in a range of sizes often find what they're looking for in Prima Donna.

And we're so pleased that Prima Donna is a finalist in the Full Bust Bra of the Year category at the UK Lingerie Awards 2012. The UK Lingerie Awards is considered one of the most important events on the British intimate apparel calendar.

So congratulations to Prima Donna on getting the recognition we know they deserve. Our customers keep voting for them one bra at a time.

Symphony Seduction by Prima Donna

Lingerie is about many things. Sometimes it's about silhouette, sometimes it's about comfort, sometimes it's about the design seen under a gauzy blouse.

And sometimes lingerie is about seduction.

And if you ever forget that, Prima Donna's Symphony is here to remind you. Symphony is a brand new design by Prima Donna that is now available in-store.

This new bra is available in sophisticated fumy grey with warm ochre tints. Find the Prima Donna Symphony in sizes 36 - 42, cups C - H and in matching briefs L - XXL.

Summer Glows with the Prima Donna Satin

Less is more beautiful with the classic design of the Satin from Prima Donna. This new arrival is smooth and luxurious in its timeless simplicity. The seamless design works perfectly under thin fabrics like the summer frocks we're revived from our wardrobe.

The Prima Donna Satin is designed with the larger bosom in mind and so is available in sizes 36 - 40, cups C - F in the colour summer glow. Summer glow looks natural and uncluttered against sun-kissed skin and is invisible under sheer fabrics.

New Prima Donna - A La Folie

The Prima Donna Twist collection often showcases designs meant to flatter the fuller figure. Prima Donna knows how to make a piece that holds and shapes in all the right ways and today's new bra is no exception: the a la Folie.

A la Folie is a très French design - mais oui! In fact, we think you'll find it makes you feel just a little more feminine and romantic by wearing it. The cutout details on the the cups are echoed in transparent swatches on the pant.

Find the Prima Donna a la Folie in sizes 34-44 cups C-F with matching briefs in sizes M-XL.