Showing posts with label Forever-New. Show all posts
Showing posts with label Forever-New. Show all posts

Thursday, February 9, 2012

New Forever New

Secret Drawers Lingerie has been selling Forever New for years. Forever New is a premier product for lingerie care.

However, Forever New is now available in a liquid as well as a powder form. This makes it even easier for you to use Forever New to wash your delicates, or even all your clothes. Forever New is perfect for either hand-washing or machine-washing.

Forever New Washing Tips
  • Wash your undergarments every time you wear them so that body oils don't build up and degrade the fabric
  • Use the Forever New liquid to presoak a stain before washing it
  • Wash in cool water, preferably by hand
  • Wash light and dark colours separately
  • Always air-dry delicates
See more on lingerie care here.

Monday, August 30, 2010

Why Can't I Machine Wash My Lingerie?

Loyal readers and clients know that putting lingerie in the washing machine or, even worse, the dryer, is the biggest faux pas of them all. But some women still want to know: Why can't I machine wash my lingerie?

The answer is simple: spandex.

Spandex is the miracle material in lingerie that allows it to stretch and snap back to its original size. Without spandex, lingerie wouldn't comfortably follow your curves the way it does today.

Spandex is actually made up of many, long polymer fibers entwined into a ball like spaghetti. When the spandex is stretched, these fibers straighten out and once released return back to their entwined shape. This ability to expand and contract repeatedly, the same way each time, is what makes it so useful in lingerie.

Spandex fibers are strong and can remain elastic in garments for years, but spandex doesn't stand up well to heat or an alkaline environment. And guess what's in your washing machine? Yes, you guessed it; your washing machine is a hot alkaline environment. This environment breaks down the spandex fibers making them shorter until eventually they become useless.

Ideally you should wash your garments by hand, in lukewarm water with a pH neutral detergent like Forever New, because once you've invested in lingerie that makes you feel beautiful and sexy, you want to keep it looking its best for a long time to come.


* Thanks to the Hanky Panky blog for both the image and information on Spandex.

Monday, May 24, 2010

How to Care for Your Lingerie

After discussing the beauty and romance of white underthings, we thought it would be a great time to share our tips on keeping your luxurious lingerie looking it's best.

1. Save your white lingerie for wear under light-colored clothing. If you wear it under dark-colored clothes, those dark colors can rub off making your whites less than pristine.

2. Always wash your whites with other light colors. Dye can come off in the wash, making your whites look dingy.

3. Always hand-wash your lingerie in lukewarm water. You've invested in your beauty and comfort and hand-washing your underthings every two-to-three wearings will keep them looking their best and prolong their life. It also helps keep stretch fabrics fitting you well, and not becoming stretched out.

4. Our favorite detergent is Forever New. You can pick this up at Secret Drawers Lingerie or order it online, if you can't drop by in person. This product is great because it has been designed to be delicate and will not harm the exquisite fabrics found in our lingerie. It also has a lovely scent. If you find yourself without this product, a gentle shampoo can be used in a pinch.

5. If you've found your lingerie stained or discolored, dissolve some detergent in the sink, and let your items soak overnight. Especially with Forever New, it's amazing what will come out using this method.

6. Rinse out lingerie well; leaving soap in your lingerie can harm fabric. Roll your lingerie up in a towel to remove excess water. Don't twist or wring out the garments. Then lay flat to dry.

7. If you must use a washing machine, a front-loading model is more gentle than a top-loading one. Always put items into a mesh bag, and of course, use the gentle cycle.

8. Never - ever - put lingerie in the dryer! It is the sin among sins in the lingerie world.

If you follow these tips your luxurious garments are here to stay, which is important, because underwear matters.