Monday, February 14, 2011

Dragons Should Have Gotten Naked

If you've been in our store recently, you might have noticed Naked, the new boxer briefs for men, on our shelves.

Those of you who are fans of the Dragon's Den on CBC may remember the Naked Boxer Brief Clothing Company from September 2009. Back then, the Dragon venture capitalists decided not to invest in Naked, but if 2010 is any indication, they might be regretting that decision.

Naked ended up raising more money than they asked for from the Dragons and went on to start manufacturing their seamless Italian microfiber underwear in Vancouver, BC.

Recently the Dragon's Den caught up with Naked at their Canada launch party in Toronto.

Toronto, Canada Launch Party at Gotstyle - September 29, 2010
Joel Primus, president, CEO and founder of Naked had this to say about life since the Dragon's Den:
... after the Den, when I flew home, I was working a sewage pumping job, now I’m living the high-fashion life, it’s fantastic. We’re going to hit a million gross sales this year.

... now we have six products already out there and 12 more coming down the pipeline and we’re in stores across Canada.
And Secret Drawers Lingerie is proud to be one of them.

We have to echo Primus's thoughts when he added, "Dragons, you missed your chance to get Naked."

Drop by; you don't want to miss yours.

1 comment:

  1. Yeah I'm sure Kevin O'leary is crying in his wine about missing the boat on this rinky-dink underwear company.


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