Monday, January 10, 2011

Lingerie and Underwear as Economic Indicators

Economic indicators aren't in the forefront of our minds as we think about upcoming spring lingerie lines, but the idea of lingerie as an economic indicator piqued our interest.

Men's Underwear in 2009

According to former Federal Reserve chief Alan Greenspan, men's underwear are a good predictor of the economy. Greenspan suggests this is because no one sees men's underwear (save themselves and their wives, who apparently Greenspan doesn't count) and so underwear are one of the first things men stop buying when times get tough.

Women's Lingerie in 2010

Smart Spend on MSN Money reported that the key indicator this year was the push-up bra. An analyst explains,
Strong sales of lingerie would also suggest that shoppers are willing to indulge. That would be a change from last year when they stuck to basics.
Another analyst noted a messy table in a lingerie store is probably a good sign.

Well, at Secret Drawers Lingerie, we can't promise messy tables, but we can provide fine lingerie, women and men's underwear, nighties, silks, pjs and other items to prove that the economy is on the way up in Courtenay and in North America. It seems that even to the economy, underwear matters.

(Photo Provided by: The Lingerie Addict.)

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